The ironic thing is that when Microsoft launched Windows NT they successfully disrupted Novell's Netware business largely by just being easier to purchase. Back then Netware was a superior product in most ways, but the only way to get it was to buy through an authorized local reseller. Dealing with those shops was a huge hassle and expense. Whereas anyone with a credit card could call up a catalog retailer and order as many different NT licenses as they wanted.