That assumes that pg (or any other person funding a company) is an oracle of what will make the company successful. The reality is that pg et al. are going to succeed by being good judges of founder character. Once they have the right founders, the founders themselves will figure out what it best to make their business suceed and pg wealthier.
In a sense I am, actually, because I know my (or anyone's) predictive ability is no substitute for watching actual users. So I tell everyone: launch quickly, listen to your users, and iterate rapidly. And that rule, so far as it goes, is a recipe for being successful.
I ignore it when I'm in the middle of commenting on a bunch of threads (like now), but I usually heed it when I come back to news.YC in the middle of the day. I just wait for it to expire before visiting and checking links...I figure not that much can happen in half a day.
I would take on this project if I had any time, which I probably waste now... hmmm... ;)
The time-suck industry will be an interesting one to watch; I can see why you chose to fund 8aweek. The major problem I see with using a toolbar is that the time-suck, in many ways, is due to internet addiction. And if it's easy to bypass the toolbar, it might not be very useful. Addiction usually wins. Noprocrast fails in that regard, because you can simply launch another browser.
Can anyone share how much they ignore noprocrast?
If you have enough personal responsibility to obey noprocrast/toolbar restrictions, I can see how this would be awesome. But I also think that market is probably small. Snooze is obviously the way 8aweek tries to get around this, but after a while I think it might get annoying. I'll try it, though, and see how it goes.