News for hackers. Stuff that matters.

Solution to revenue loss to adblockers

Hello,

I am submitting this post to seek some guidance & feedback on possible solution to revenue loss caused due to adblockers.

I used to be a professional blogger (tech blog) about 6 years back and was earning decent ad revenue but as adblocker picked up, my revenue started going doing & eventually I had to stop blogging. Many suggested me to show message to such visitors, block content & what not.

I feel engaging with adblocker using visitors is the right solution. Hence, I created AdLatch (http://adlatch.com) to help bloggers and publishers to quickly generate a 2 line javascript code, put that on their blog/site and engage adb using visitors in different ways.

I have also written a comprehensive algo to estimate revenue loss because of adblockers.

I would like to hear your thoughts on different ways we can derive value for bloggers from visitors who are not generating any ad revenue for them because of adb.

( 1 comment | on HN )
Re:Solution to revenue loss to adblockers by lollipop25 on Friday May 06, 2016 @12:45AM (#11641732)
From the looks of it, you're essentially doing tracking. Won't be long before your solution also gets blocked by an ad blocker.