Re:Google: End of the Online Advertising Bubble
by Udik on Wednesday May 04, 2016 @02:59PM
(#11630757)
Of course. I'm not saying that the advertisers are wasting their money. I'm saying that it seems that both the advertisers and the ads network could have made more money with a better targeting. At least in my case, they've wasted the cost of the impression and the potential gain from showing a more relevant ad in that space. And this is probably happening millions of times a day.
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Re:Google: End of the Online Advertising Bubble
by manigandham on Wednesday May 04, 2016 @03:09PM
(#11630851)
It is, but the cost of better targeting gets exponential more expensive.
Also people complain about targeting and tracking and delete cookies so there's that whole situation (which really only hurts them by giving them worse ads).
Re:Google: End of the Online Advertising Bubble
by Udik on Wednesday May 04, 2016 @04:27PM
(#11631480)
> It is, but the cost of better targeting gets exponential more expensive.
Does it? I don't see why. It's not like you have to manually go through the data.
Re:Google: End of the Online Advertising Bubble
by manigandham on Wednesday May 04, 2016 @04:54PM
(#11631698)
What magic data is there? As I said, there are privacy concerns which are already limiting the quality/quantity of data available and leading to more generic ads. Outside of that, it takes ever more data and the required storage, processing and algorithms to derive exactly what your intent is.
You can look at any algorithm problem and see the decreasing returns (netflix recommendations are a good example). This industry is not full of idiots, there are thousands of data scientists and researchers working on this. If it was that easy, it would already be done.