Re:Google: End of the Online Advertising Bubble
by onion2k on Wednesday May 04, 2016 @02:26PM
(#11630490)
If a purchaser is really price conscious then they'll turn to price comparison websites, everyone else will go directly to their favourite store, where 'favourite' is driven by services like Amazon Prime that add value rather than being anything to do with brand loyalty[1]. Either way, Google is not part of the equation.
[1] I have a Prime account because having it for Amazon Video and Amazon Music is far cheaper than paying for Netflix and Spotify. The fact I now go to Amazon by default to buy things because I get free, quick delivery is a bonus for me, and a big win for them if I'm paying more than other places for things I guess.
Re:Google: End of the Online Advertising Bubble
by Scramblejams on Wednesday May 04, 2016 @03:29PM
(#11631011)
I constantly do this, so does my wife. Even if we don't end up buying from Amazon, we'll read lots of reviews and often figure out what to buy from there. And for me, if I don't buy from Amazon, I usually end up going straight to eBay after that.
Do you even do this? My guess is the majority will never do what you're setting out to believe. Strictly speaking of Amazon, they don't even have the best prices these days.