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A comment on Google: End of the Online Advertising Bubble.

Re:Google: End of the Online Advertising Bubble by raverbashing on Wednesday May 04, 2016 @05:14AM (#11627156)
To me this all sounds like: play stupid games, win stupid prices

Add an unholy amount of tracking and obtrusiveness to ads, get ad-blockers

Have no check for advertisers and ad-publishers, get fraud and malware on the networks (and more ad-blocking)

Then get ad-brokerage and arbitrage as posted a couple of days ago, seems like a prime example on how BS jobs flourish (because if there's something even more stupid than HFT this is it)

[ Parent | on HN ]
Re:Google: End of the Online Advertising Bubble by TheOtherHobbes on Wednesday May 04, 2016 @06:09AM (#11627314)
It's a law of the Internet - anything that can be gamed for profit, will be gamed for profit.

Trad media may be dinosaurs, but they're much harder to game. You can't pretend to improve the return on a double-page glossy ad in a famous glossy magazine by hiring a Cambodian click farm.

I'm wondering if we're going to see a move back to print.

[ Parent | on HN ]