"Scientific conclusions and business or policy decisions should not be based only on whether a p-value passes a specific threshold.

P-values can indicate how incompatible the data are with a specified statistical model.

P-values do not measure the prob. that the studied hypothesis is true, or the prob. that the data were produced by random chance alone."

Source: http://amstat.tandfonline.com/doi/pdf/10.1080/00031305.2016....