It's not just Indian users neither. Once an Indian user saw that banner and signed it, every single one of his friends got a notification about it. In fact, that chained reaction somehow ended up in my notifications too by one of my friends signing it. I was furious!
See: https://twitter.com/r3bl_/status/679093130080161792 (notice the checkmark that's checked by default).
In my opinion, they managed to accomplish exactly what they wanted to with this campaign: make the whole online call for discussion by the India's regulatory authority meaningless.
See this: http://www.theverge.com/2015/8/5/9099897/facebook-india-inte...
Facebook put up a banner for Indian users to try to influence the passing of a law to allow Facebook to break net neutrality in India.
Acts like these aren't limited to communications companies though. American multinationals have a tendency to exploit poor underdeveloped countries, like Papua New Guinea, and countless African countries.
It's part of the reason why China takes a highly protectionist stance especially with regards to foreign internet companies.