If Instagram comments are gone/disappearing, then a more secure version could gain user-share from Instagram.
Edit: Even CNBC is aware of data hacking[0]. Scary to know that people here don't even consider sabotage as a threat-model...
[0] http://www.cnbc.com/2016/03/09/the-next-big-threat-in-hackin...
Sounds great. Where do I invest?
Also, many people invest in even worse and more fraudulent schemes. Publicly traded companies have scammed entire states and nations, costing dozens of billions to trillions of dollars, all while NYSE investors trade their stock like cash.
Edit: If you can't deal in facts, deal in downmods and unsubstantiated platitudes.
No, nobody is going to invest in this scheme.
Realistically though if this an were to become big enough to promote an alternative then Instagram would be all over it and thus fix it within minutes.
The same reasons people don't steal from shops or commit other crimes:
1. Morals
2. Risk of getting caught and subsequent punishment