Have you seen him in interviews or descriptions of his companies? He wants notoriety with benefits it can bring or he's screwing around with people. Those two are reasons for epic levels of bullshit all over the globe going back thousands of years. Should always consider those. Also, realize sometimes you won't understand the Why of what people would do and focus on the What/How/Evidence. That helps with the stranger ones. ;)

One intuitive moment I had in first story I read was how one person asked his wife about it. If she knew he was Satoshi, she'd likely have a neutral, cautious, or irritated dismissal of the claim. Instead, I think it said something along the lines of her smirking and walking off. More like a wife reacting, as usual, to a husband's bullshit she's seen 100 times that isn't worth further consideration and the fact the person asking hasn't figured that out yet. Maybe my mental bias but her reaction stuck out a bit to me on top of more solid evidence.