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Re:What cold showers and exercise have in common (2014) by proksoup on Monday May 02, 2016 @08:29PM (#11616938)
Wim Hof is an individual case study that has done research in this area, and other related phenomena (breathing and autonomous response control)[1]

Not sure it's any more or less "bro science" then this article, but it's interesting and relevant enough to be worth talking about here I think.

[1] https://www.radboudumc.nl/Research/Pages/PNASIceman.aspx

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