Re:Amazon Reports Surge in Profit
by tracker1 on Monday May 02, 2016 @01:44AM
(#11609394)
NYT within the past year is claiming 2 million subscribers... now some of those may be online only... but there's every bit of potential they could setup a first party ad system.
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Re:Amazon Reports Surge in Profit
by manigandham on Monday May 02, 2016 @10:26AM
(#11611604)
They do, it's called native advertising. It still doesn't scale for the 100s of millions of pageviews they get.
And that's the biggest and best publisher there is, which goes back to what I last said: even if the high-end pubs do it, mid-tier and long-tail pubs definitely couldn't handle 1st party ad serving and thus would not be able to make any money.