These days everyone it seems uses a mobile smartphone using apps usually free or less than $1 over that amount would seem excessive even $2 os let alone €30.

€30 ($43 + taxes Canadian to me) that's quite enough for software maybe not excessive but any more and I'd pass on it.

Most personal Mac apps are half that or less. It is expensive.

You can afford a Mac, but you begrudge the author of a useful utility $30 bucks for a perpetual license?

I don't "begrudge" anyone, I'm just pointing out where the price lies in the market.

Having purchased a computer in 1990 along with WordPerfect ($300 then - $540 in today's dollars) and Lotus 123 (another $300/$540), this makes me smile ;-)