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A comment on BMW to Let Car Owners Rent Out Vehicles Like `Airbnb on Wheels'. Parent comment

Re:BMW to Let Car Owners Rent Out Vehicles Like `Airbnb on W... by r00fus on Monday April 25, 2016 @06:53PM (#11568040)
Could it turn out to be something similar to AirBnB where it starts out as niche and blossoms from there?

Other thing - if you look at this service as a marketing channel to sell more BMW vehicles... then it doesn't really have to be a dominant service.

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Re:BMW to Let Car Owners Rent Out Vehicles Like `Airbnb on W... by mrdrozdov on Monday April 25, 2016 @07:31PM (#11568232)
> if you look at this service as a marketing channel to sell more BMW vehicles...

I think that's almost certainly what it is. Getting a BMW is a status symbol or a dream for many early drivers. There are lots of ways to get a beamer for cheap, certified pre-owned being a well known one. Maybe being an Uber driver is another way people have tried to finance their cool purchase, but this channel seems like a much more direct one.

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