The one I wrote was an over simplification. There are of course more than that.

The value proposition to the seller were clear, we wanted to give them more exposure outside of Instagram, make their store be discovered by style/trends.

The value proposition to the buyer is what I think is lacking. We tried to generate sort of a board as a form of style inspirations, but it seemed the market doesn't really care about the mix and match of outfits. I guess what i realized too late is developing country markets are prioritizing price over style way more than developed countries