If it's the application's responsibility to bundle the schema in Avro, then one difference is that Ion takes responsibility for embedding schema information along with each structure and field. Ion is also capable of representing data where there is no schema (analogy: a complex document like an HTML5 page), or working efficiently with large structures without deserializing everything even if the application needs data in just one field.
Another platform in contrast with Ion is Apache Parquet [1]. Parquet's support for columnar data means that it can serialize and compress table-like data extremely efficiently (it serializes all values in one column, followed by the next, until the end of a chunk -- enabling efficient compression as well as efficient column scans). Ion by comparison would serialize each row and field within it in a self-describing way (even though that information is redundant, in this particular case, since all rows are the same). Great flexibility and high fidelity at the expense of efficiency.
Another fun thing is that avro supports union types, so to make things nullable you just union[null, double] or whatever.
But one of the best things about avro (and parquet for that matter) is that it is well supported by the hadoop ecosystem
I like that in this regard, any individual record in Ion is standalone. I can think of a few ways that could come in handy, e.g., a data packet of nested mixed-version records. Did not know about Paraquet, thanks!
"Avro data is always serialized with its schema. Files that store Avro data should always also include the schema for that data in the same file. Avro-based remote procedure call (RPC) systems must also guarantee that remote recipients of data have a copy of the schema used to write that data."
https://avro.apache.org/docs/current/spec.html#Data+Serializ...