"What emerges from the census results is that, while a majority of people in England, Scotland and Wales pick English (60%), Scottish (62%) or Welsh (58%) as their sole identity, younger and more diverse communities show higher proportions selecting a British identity."
Edit: I'm a Scot - seems natural for people to describe themselves as English, Welsh etc. and relatively few people I've known got it confused with Ireland (apart from the US VCs who invested in our UK-based startup and thought we were in Ireland and we actually worried that if we corrected them they might not invest... this was ~20 years ago).
http://www.bbc.co.uk/news/uk-24302914
"What emerges from the census results is that, while a majority of people in England, Scotland and Wales pick English (60%), Scottish (62%) or Welsh (58%) as their sole identity, younger and more diverse communities show higher proportions selecting a British identity."
Edit: I'm a Scot - seems natural for people to describe themselves as English, Welsh etc. and relatively few people I've known got it confused with Ireland (apart from the US VCs who invested in our UK-based startup and thought we were in Ireland and we actually worried that if we corrected them they might not invest... this was ~20 years ago).