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A comment on "Mad Libs" Style Form Increases Conversion 25-40%.

Re:"Mad Libs" Style Form Increases Conversion 25-40% by phr on Thursday February 25, 2010 @05:45PM (#1151802)
The first form screams "Add me to your prospects database, so your automation can start your sales people hounding me". The second form softens that impression a bit. I suspect it might work better on me.
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Re:"Mad Libs" Style Form Increases Conversion 25-40% by vdm on Thursday February 25, 2010 @06:47PM (#1151921)
I think a reason the second form may work better is that explains implicitly how the information you provide will be used.
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