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A comment on "Mad Libs" Style Form Increases Conversion 25-40%. Parent comment

Re:"Mad Libs" Style Form Increases Conversion 25-40% by corruption on Thursday February 25, 2010 @04:03PM (#1151571)
I read the following and my jaw dropped:

"While it's possible these adjustments also contributed to the increase, it's unlikely they were solely responsible for it"

What was he smoking when he wrote that? There's absolutely no justification for that statement that I can see.

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Re:"Mad Libs" Style Form Increases Conversion 25-40% by SkipHeadJr on Thursday February 25, 2010 @04:14PM (#1151594)
That's what I was gonna say. Where's the data? The article is just an opinion. It seems the author thinks the 'mad-lib' style is cool and wants to believe everyone else does too.
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Re:"Mad Libs" Style Form Increases Conversion 25-40% by corruption on Thursday February 25, 2010 @11:17PM (#1152338)
Unfortunately it made him look like a "data fool" and makes me wonder whether we should trust all the other recommendations he presents re form design.
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