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Re:"Mad Libs" Style Form Increases Conversion 25-40% by webwright on Thursday February 25, 2010 @03:42PM (#1151530)
All data like this is context/market/user specific.

I don't think the headline or article is wrong, though I suppose he could say, "your mileage may vary".

Regardless, I think it's compelling enough to try it out on a few forms. I'll try it on our site and crow if there's a meaningful change in either direction.

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