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Re:Not Smart Is Not Stupid by cortesoft on Saturday April 16, 2016 @06:32PM (#11512578)
Paying someone to promote your work isn't bad on its own. People do it all the time, and no laws are broken.

The reason it is bad over public airwaves is because the airwaves are communal property. The spectrum is licensed by the FCC so that all of society can benefit from the limited resource. The FCC therefore sets fair usage rules for the use of those airwaves, and one of the rules is that you can't pay to get airplay.

Re:Not Smart Is Not Stupid by thaumasiotes on Saturday April 16, 2016 @08:44PM (#11512977)
You can pay to get airplay. That's the entire business model of radio stations. We call it "commercials".

Assuming you're not in the business of producing music, you can even pay to have your stuff included in public broadcasts as part of the main programming rather than the commercials. This is called "product placement". (If your stuff was music, it would be "payola".)

You have yet to advance any argument that payola is a bad thing; you've limited yourself to "it's against the rules".