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Re:"Mad Libs" Style Form Increases Conversion 25-40% by nazgulnarsil on Thursday February 25, 2010 @01:45PM (#1151257)
post hoc ergo propter hoc. just because you see A and B together doesn't mean A caused B.

http://en.wikipedia.org/wiki/Post_hoc_ergo_propter_hoc

Re:"Mad Libs" Style Form Increases Conversion 25-40% by hartror on Friday February 26, 2010 @03:45AM (#1152762)
Like the rest of the commenters I'd would like to see some more fine tuned testing as to why, added it to the backlog for attempting on our signup page so maybe I will get to post some interesting results in a couple of weeks.