Re:Lyft gaining on Uber as it spends big on growth
by stcredzero on Saturday April 16, 2016 @02:45PM
(#11511748)
There's one area where Lyft is ahead of Uber, the whole "we are nicer" thing discounted
The way cultural currents are going, there's a lot of room for companies to make marketing headway through "we are nicer" and "we are not douchebags" public images. (Hopefully, fairly accurate public images.)
I mean, when it's been years since Apple has been parodied with a "We're mad with power" tagline, and when public shaming has become a way of life online, it's about time for nice.
The way cultural currents are going, there's a lot of room for companies to make marketing headway through "we are nicer" and "we are not douchebags" public images. (Hopefully, fairly accurate public images.)
I mean, when it's been years since Apple has been parodied with a "We're mad with power" tagline, and when public shaming has become a way of life online, it's about time for nice.