It's debatable if a startup could compete with netflix now (I'd say there are possibilities, like starting outside the US or just being backed by content creators). What's less ambiguous is that netflix could never have started without net neutrality.

If netflix has to "subsidize your verizon bill" that may be appealing at first (although I doubt you'll see any of that money). But why should verizon stop there? Why not cut out the middle man? Does verizon offer anything like netflix? Take a good look at that: it's what you're going to end up with, except that now they're still trying to complete with netflix. They won't have to do that if they're no longer required to carry netflix's traffic.