That seems so incredibly risky for ISPs. Hi, we're Alphabet. we have 50 billion dollars in cash and have rolled out residential fiber. We also have insane amounts of market data, so we'll snipe all of the high density locations and let you suffer out in the sticks.

I'm not super enthusiastic about buying access from Facebook or Google, but that seems like the endgame if the ISPs really end up getting a cut of the money.