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A comment on Apple Has Probably Killed the ‘Air’ Brand.

Re:Apple Has Probably Killed the ‘Air’ Brand by Animats on Friday April 15, 2016 @06:16PM (#11508022)
Ah, branding.

Passe: "Turbo", "Mega", "Fire", "Cool", "Air", "Sky".

So 15 minutes ago: "Artisanal", "Free range", "Organic".

[ Parent | on HN ]
Re:Apple Has Probably Killed the ‘Air’ Brand by pcurve on Friday April 15, 2016 @08:02PM (#11508512)
don't forget "handcrafted code". :shudders:
[ Parent | on HN ]