Once one journalist finds one problem and does the legwork and prints it, others who know of problems find that journalist because they know he/she will do the legwork and get the story out.
The company then puts their side out to journalists they think might not put them in a bad light, who maybe get special access if they don't ask the toughest questions.
There's a natural triage of journalists in these battleground stocks/stories into pro- and anti- factions, even if the journalists are doing the fairest job they can with the info they get.
Not to say the company, the competition and other interested parties don't feed tips, leaks and tough questions to one side or another.
http://fortune.com/2015/12/17/how-theranos-misled-me-elizabe...
Once one journalist finds one problem and does the legwork and prints it, others who know of problems find that journalist because they know he/she will do the legwork and get the story out.
The company then puts their side out to journalists they think might not put them in a bad light, who maybe get special access if they don't ask the toughest questions.
There's a natural triage of journalists in these battleground stocks/stories into pro- and anti- factions, even if the journalists are doing the fairest job they can with the info they get.
Not to say the company, the competition and other interested parties don't feed tips, leaks and tough questions to one side or another.