I agree that it may take time for some people to become acclimated to not shopping for things in person. Since this issue seems to revolve around picking produce, we hope that those people will find a myriad of other craft goods(drinks, snacks, cheeses) from Natch until they become more comfortable with the experience. However the growth in companies like Instacart and Amazon fresh, show that the willingness to shop online for food is increasing, and I think this trend will continue as the prices, technology, and options improve.

In regards to finding out about Natch, we plan to start city by city and reach out individually to the farmers and independent brands in the area to help them sell on Natch. In these areas we would have to target the shoppers that traditionally support establishments like farmer's markets and demonstrate that Natch provides them with an easier and better way to shop locally.

Thanks for the questions :)