Yes, almost the reverse of current retailers. Instead of multiple buyers trying to purchase from one seller, we're looking at one buyer having multiple product options from other users.

This would help with product discoverability since other users can suggest products the buyer had not originally thought of as well as helping the buyer to get the exact product they want.

Cheers

So are these qualified leads? My concern would be people fishing and wasting other people's time. Or someone that currently owns the product and is looking for ideas on how to price. Thoughts?

Because sellers are able to see what people are wanting to pay for their item (its included in the listing), they can easily identify the going-rate for items and use that to decide whether they want to sell or not.

Like any marketplace there'll be time wasters - I don't sell on eBay anymore because of them - but in my experience, most of the time its the buyers that are time wasters.

In our case - since buyers have gone to the effort of creating a WTB listing, you could argue they're less inclined to waste sellers' time. Of course, the feedback system/reporting users would help us to identify repeat offenders and take action.

Check out our demo which should help explain things: http://www.wantobuythat.com/demo.html