Wow, kind of a crazy idea. I don't know how you get started on this. I do recommend learning to code yourself; at a very minimum, showing progress on learning to code will help you attract a technical cofounder.

How much money can I make for answering trivia correctly?

What is the history of trivia in advertising? I think it would be engaging, but I have never seen it (that I recall) on mainstream tv, so I can't imagine how I would react. Basically, why is nobody doing this already?