- start small (see below) - provide valuable information to a target market where there was none before - minimize participation friction by not abusing users with invasive TOS or advertising - ensuring there is a valuable service at the core of the platform for free (promote sticky-ness)

Our plan is to focus on one local region (Vancouver/BC) and one crop (beer hops) this year to 'prime the pump' and grow from there.

The craft beer scene is in a hyper-growth mode in British Columbia (a bit behind Washington and Oregon) and the demand for local ingredients (beer hops) far outstrips the current local supply. Consequently hops are becoming a hot new crop. Thing is there is no established 'market space' for brewers and hop farmers to meet; its pretty ad hoc.

We're aiming to provide a platform for this year's harvest as a way to vet the idea / platform.

From there we hope to work into the Pacific North West and across Canada and stretch out into other kinds of locally grown produce.