It's somewhat similar in the user flow, but different in the therapy. Joyable uses cognitive behavior therapy, which is essentially talking through issues, learning techniques, etc. All of this is qualitative, and although it supposedly works well, it's hard to judge success.

Our therapy is called neurofeedback[1], which is a quantitive form of therapy. Essentially, we do the same thing as Joyable, but with the addition of hardware and algorithms which teach the techniques in a partially automated way.

Users place an EEG on their head, and sit in front of a computer so we can track their face. With both of those we can accurately determine focus, stress, anxiety, etc. Then we teach the user techniques to help reduce those feelings and we can determine if it's working or not. Enabling a quicker feedback loop to both the user, but also doctors.

[1] http://synaptitude.me/blog/neurofeedback-in-200-words/