Re:A year after launch, it’s now clear that pretty much no o...
by nostrademons on Sunday April 10, 2016 @05:42PM
(#11468315)
The Apple Watch had 50% market share among smartwatches within one quarter after it came out. That's insane, particularly since their competitors had a 2-year head start. Normally a company is lucky to get 50% market share at all, and it takes many years.
The problem with the absolute numbers is that wearables as a whole is a new market (in the Lean Startup) sense. You can't rush adoption in a new market: no matter how much advertising you throw at it, it still takes time for people to assimilate what the product category can do, to identify why they'd want one, and to make the purchasing decision. The best you can do is to establish a dominant position within the market so that as it grows, you grow along with it.
The problem with the absolute numbers is that wearables as a whole is a new market (in the Lean Startup) sense. You can't rush adoption in a new market: no matter how much advertising you throw at it, it still takes time for people to assimilate what the product category can do, to identify why they'd want one, and to make the purchasing decision. The best you can do is to establish a dominant position within the market so that as it grows, you grow along with it.