In this case, I've concluded that the best response is to engage with people on this thread. I've always enjoyed Dan's work as a journalist (especially his Fake Steve Jobs project) and while I'm disappointed that he doesn't get what my book is about, I suspect he hasn't had a chance to actually read it. I'm sure there are many cases in which I've misinterpreted others' books. But I do think it makes sense to try to get my side of the story out to the audience.
You could sloppily quote a book to make the message seem like anything, and it feels like that could border on defamation. A malicious version of this would be lying about somebody to injure their reputation, which is not obviously something you have a right to do.
This case isn't grave or clear-cut so it's not going to go to court or anything like that, but it's still a bit of a jerk move by Lyons.