Re:The hidden costs of A/B testing
by imbeau on Saturday April 09, 2016 @05:53PM
(#11463520)
100% agreed. I've worked for companies where A/B testing is so consuming that nobody see that they're shuffling deck chairs on the Titanic.
Like ANY other tool, A/B tests have their place, but the incremental gains you're likely to produce from a different color button pale in comparison to what else you might be able to do with that mental energy.
Also completely agreed that paid traffic is a completely different beast.
Like ANY other tool, A/B tests have their place, but the incremental gains you're likely to produce from a different color button pale in comparison to what else you might be able to do with that mental energy.
Also completely agreed that paid traffic is a completely different beast.