Ok wait now that's just turning these publishers' (indeed very explicit) message around.

> you cannot continue with adblock turned on

They don't say that. They tell their users "to continue, please whitelist our site or turn off your adblocker", which is a whole lot more irresponsible and something I am totally not okay with.

People might actually believe the message, they ought to turn off their adblocker and view the site!

I help many non-technical people clean their laptops (yes it takes a lot of time, but I'm a nice guy and it can be done during beers). I install them an adblocker. If the only reason was "because the Internet just looks nicer without ads", I probably wouldn't. But especially for not-very-technical people, an adblocker is usually a better (and way less resource-intensive) security defence than an actual virus scanner.

What if sites like Forbes manage to successfully guilt these people into disabling their adblockers? Forbes will get a few dollars yay and my friends may lose a few hundred because they got ransomware not-yay.

I wish they just told people to go away.