What do you think will happen when the media companies realize that the promised subscription revenues will never come and scaling web advertising is not a realistic goal for them? Do you think they will say, "oh fuck it" and close shop? Oh, you thought they will wither and die. It's cozy to think that way, but it is not based on reality. They are gonna get bought. And do you know who is in the best position to snatch the market? Yup, you guessed it. They have entered in the ad business in a big way already. Just a select few partners to keep it quiet. For now. Buying distressed media companies is the best path forward. All the reach they need, the sales pipeline and even more data then they already have. Oh that sweet, sweet data.

You think your privacy is violated now? LOL.

Oh and btw, if you missed it, Verizon bought AOL. Have a nice evening.