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Re:Reddit for iOS and Android by kennywinker on Friday April 08, 2016 @02:45AM (#11452980)
My guess: AlienBlue was developed with power users in mind and this new app was developed with showing people ads in mind.

A major re-design gives them the excuse to remove and never re-add many features and tune the app for a different type of user and a different type of interaction.

Re:Reddit for iOS and Android by robwilliams on Friday April 08, 2016 @12:12PM (#11455757)
Inserting ads into the Alien Blue feed would have been easy. You may be right about the different target user, though.