> The only one that makes any sense is "Eat food, not too much, and mostly fruit and veg".

Michael Pollan, who promoted (and possibly introduced) that slogan in his book In Defense of Food, goes on to explain that "Eat food" means more specifically "don't eat anything your great-grandmother wouldn't recognize as food" (p. 148). In short, he agrees exactly with Jack Lalanne: avoid processed foods.