It may be marketing but I was able to implement a sequential A/B test based on it. Admittedly, I did need to do some work beyond merely copy/pasting an algorithm, but all I really needed to do was read their paper and some citations. I do believe that this document does describe a viable frequentist test and my implementation of it worked pretty well.

Disclaimer: I do stats work at VWO, an Optimizely competitor.

(Also if you want to read our tech paper, here it is: https://cdn2.hubspot.net/hubfs/310840/VWO_SmartStats_technic... This describes our Bayesian approach, which we believe to be less likely to be wrongly interpreted by non-statisticians.)