Great question. The main problem isn't necessarily placing orders, its also being able to manage your ordering process. If you are doing a new cocktail menu and you need a lemoncello that is under 20 dollars to fit into your cocktail, you would have to reach out to every rep and ask them for product info and pricing. Our system lets you see everything available to you from all distributors. You can then one click order across as many distributors as you want.