From a bar/restaurant manager perspective, I never understood why distributors don't integrate technology. When I managed a large bar/restaurant, ordering $1000s of dollars of liquor/beer each week, I would have to call each order in to my rep's voicemail and leave a message. If he had any questions he would call me back and ask for clarification. In almost every order though there was at least one issue where the wrong liquor was sent, the wrong quantity was sent, etc... Huge time suck for management having to always double check each order as it came in and reorder with risk of running out.

With that said, it would be cool if you could integrate with liquor management systems (i.e. BevSpot or BarMetrix) to somehow automate the entire process. So when they ran their inventory it would automatically create events and reorder the required products.