Okay, but from my perspective as a consumer, I can buy a dumb programmable thermostat that will almost certainly keep working for 20 years for $25. If you, as a company, want to convince me it's worth 10x that for a thermostat I can adjust from my phone, the damn thing better work just as long. When you brick other "smart" devices because you don't feel like supporting them anymore, that makes the $25 dumb white box look like a much better value proposition than the $250 shiny circle that might stop working whenever you decide it's time for everyone to buy shiny circle 2.0.