Re:Rise of Ad Blocking Is the Ad Industry's Fault, Says Outg...
by TheOtherHobbes on Monday April 04, 2016 @10:28AM
(#11422104)
You do now. It was easier before the ad industry fell into the classic Tragedy of the Commons trap.
"Reinvent your industry with this one weird old tip."
Yes, it was greed, and yes, of course it led to a predictable outcome.
The smart thing for the industry to do would be to create a code of practice and do a deal with the ad blockers to allow - not force - people to view ads that add value to their lives. Print publishing used to make this work fairly well.
But the industry seems incapable of acting with anything that passes for strategic intelligence. If it didn't treat customers like exploitable prey, it wouldn't be in the situation it's in now.
"Reinvent your industry with this one weird old tip."
Yes, it was greed, and yes, of course it led to a predictable outcome.
The smart thing for the industry to do would be to create a code of practice and do a deal with the ad blockers to allow - not force - people to view ads that add value to their lives. Print publishing used to make this work fairly well.
But the industry seems incapable of acting with anything that passes for strategic intelligence. If it didn't treat customers like exploitable prey, it wouldn't be in the situation it's in now.