So, calm down a bit, dude.
Bloom are carefully dancing around the questions, saying some outrageous things like "it can use solar". Had I spent hundreds of millions on this, I would want to make it look green too.
http://www.businessweek.com/globalbiz/content/dec2009/gb2009...
His exact quote: "The ceramic core acts as an electrode. At high temperatures, a hydrocarbon fuel, ethanol, biodiesel, methane, or natural gas on one side of the cell attracts oxygen ions from the other. As the ions are pulled through the solid core, the resulting electrochemical reaction creates electricity. Though the technology consumes hydrocarbons, Sridhar says, it doesn't involve carbon-releasing combustion, so it emits only about half the greenhouse gases of conventional energy sources."
Look at dandelany's posts for the technical details.
The key here is to read this sentence with the emphasis on combustion. The reaction still releases carbon in the form of CO2, but it does not do so through combustion, a much less efficient process.
Appropriate given:
http://news.ycombinator.com/item?id=1141536
If you actually did a little resarch you would realize the point here is that it not only reduces carbon output vs. combustion (and likely makes this output less polluting) but is designed for developing countries lacking a grid to have a better outlet to produce energy efficiently.
For the record, that's high school chemistry, and I'm not writing off the potential of the startup. If they can bring costs down, this has potential wherever you'd normally have a backup generator, or wherever co-generation is efficient.
I do call BS on their green claims, just as I'll call BS on the developing countries bit.
Sorry, but when you throw out the word "bullshit" after spending 5 minutes analyzing the work of people who seem to genuinely want to make a positive difference in the world, you deserve ridicule. I stand by my reply and will take the karma hit since I see negative folks like yourself as poison to a community of entrepreneurs like HN.
People who have run startups know that the know-it-all who learns about their company in a 5 minute overview and says with authority "bullshit" are the types of people you quickly remove from your life since they are not going to provide any valuable, honest criticism.
Good luck.
Bullshit. Matter doesn't just disappear; something else has to come out.