Felix Salmon also fudges the notion of reporter vs. blogger. He is employed by Reuters, and he blogs for them. How do you draw the distinction between blogger and reporter?
I'm not trying to take away from the important transformation that is occurring, but I think that to put it in a binary divide of bloggers vs. old media/MSM reporters is too broad.
If you're not information literate, maybe you need a perfectly impartial press with no conflicts of interest. Tough shit--human nature rarely allows us such a luxury. The history of news has more Hearsts, Pulitzers, Murdochs, Drudges, Huffingtons, and Arringtons than any kind of ideal journalists.
If bloggers play a useful role in this kind of situation (and I think they do) it's not because "they are often more free of conflicts of interest" but because they're building a personal brand rather than contributing to an institutional brand, and that gives them a higher risk tolerance: they get more payoff from a big scoop, and they don't answer to editors whose incentives tend toward minimizing embarrassment.
Before, you mostly had to worry about political bias in newspapers, but here we are seeing selectivity being employed when reporting plain old business news.
I don't have many memories of this happening in the recent past, a poignant example would be when CBS refused to air a story on 60 Minutes about how Tobacco executives perjured themselves about their awareness of nicotine’s addictiveness. CBS killed the story because it could have jeopardized their acquisition by Laurence Tisch (who at the time owned Lorillard). Michael Mann's wonderful film, The Insider, centers around that debacle:
http://en.wikipedia.org/wiki/The_Insider_(film)