Names are generally not a big deal, but when you are selling a tech solution, it does come into play.

I dislike CouchDB too for many of the same reasons, but when selling it to clients, I first point out that I know the db is not winning marketing awards and then go into why it's awesome and the proper solution.

I'll have to do this for CockroachDB too, but it's quite a bit worse than CouchDB IMO.