BigQuery is a truly fully-managed service. This means that SREs are on call 24/7. It's not software that one downloads. Hence it really doesn't make a lot of sense to have it available to just a few folks, incremental overhead is low.

I'd love to hear industry standards around deprecation of paid services. This is really a way of doing business in the entire world, and I'm not sure why Google is being held to an unreasonable and impossible standard of "never deprecate anything ever!". For example, here is Microsoft's:

https://en.wikipedia.org/wiki/Category:Discontinued_Microsof...

I was not blaming anybody, it's possible that a service would be more valuable to a company if it's kept internally.

Ah yes, point well taken. I think we've seen this historically at Google, but things have changed in the past few years.

Primarily as a reaction to AWS and Azure?

Google announced Colossus in 2011, is that going to make it to GCP?

You can use Colossus today! It's a very low level service, leveraged by other GCP services.

For example, Google Cloud Storage and BigQuery Storage both sit on Colossus. Read more on BQ here:

https://cloud.google.com/blog/big-data/2016/01/bigquery-unde...

BigQuery is cover by the Google Cloud deprecation policy: https://cloud.google.com/terms/deprecation

Google is required to give at least a 1 year warning on shutting down released Cloud products.