I'm working on non games VR applications too but my background is in the games industry and contacts from my games past have made it easier for me to get my hands on early hardware. If you don't have those contacts it's definitely harder to get an 'in' but I can tell you that Oculus is interested in non games applications it just hasn't been their focus for launch.

Feel free to email me at [email protected] - I'm interested to talk to other people working on non games VR applications and may be able to help you with some contacts.