Anyone off the street could pick up an iPhone and do something productive in a couple of minutes. Everyone who bought a first generation iPhone was pretty impressed with the product itself; it took me at least a week before I really wished I could install more software on it. And even so, it was still really useful.

Compare this to the Oculus Rift, the average person doesn't even have a machine they can plug it into. I mean, who even has a desktop computer anymore? Everyone I know has a laptop.

The product is clearly aimed at serious gamers who have the money to sink into serious gaming rigs. The iPhone-of-VR it certainly is not.